The brief to TBWA Ireland was to develop a Guinness brand superidea, to re-establish the magic of Guinness for a new generation. So we came up with ‘It’s alive inside’ and added a city full of very restless fridges. Don’t try this at home.
The brief to TBWA Ireland was to develop a Guinness brand superidea, to re-establish the magic of Guinness for a new generation. So we came up with ‘It’s alive inside’ and added a city full of very restless fridges. Don’t try this at home.