We are proud of our long-standing pro-bono relationship with the Dublin Simon Community.
We worked with them this year to do something we’d never done before: speak directly to our homeless population.
This is not a campaign about homeless people. It is for them. Every piece of the work is addressed to our homeless population. It is both a hymn and an apology. Its message on our streets is loud and clear: You are Homeless. You are Not Less.
In reality, homelessness is only ever what you are. It is never who you are. Defining someone as homeless, takes away the richness and complexity and beauty of their lives. Intentionally or unintentionally, it diminishes people. Lessens them.
Those powerful words were brought to life with a special commission from renowned Dublin street artist, Maser.
