As a key sponsor of the GAA, SuperValu believes in welcoming everyone into the game.
The best thing about the GAA is how it brings everyone together through a shared love of the sport.
We wanted to show SuperValu as more than just a sponsor of the game itself, but as a real supporter of what makes it special.
To mark their sponsorship, we created a campaign that celebrated the inclusivity and welcome of Gaelic football. Kicking off with a 60 second TV spot, we told the stories of players, coaches, officials and supporters from all walks of life. Each with their own challenges, each with something special to bring to the game, yet all part of the same story.
