No Excuses

Department of Justice & Equality
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No Excuses

TV Print Social Digital
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Ireland has the second highest reported rate of sexual harassment in the world.

It’s a serious problem, and one that we have trouble addressing as a nation. To shine a light on Ireland’s ambivalence around the issue, we released two provocative ads showing discomforting portrayals of sexual harassment .

 

No Excuses video 1

These set the stage for our real message, a follow up collection of actual responses to the work, showcasing just how willing people are to justify the behaviour displayed within them.

Using real time banner ads and digital outdoors, we broadcast live negative reactions from social media. The result was in an increase in conversation around sexual violence on Twitter after showing the full extent of how Ireland excuses sexual violence and harassment, everyday.
No Excuses image 1
No Excuses image 2
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