A Beat Ahead

Laya Healthcare
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A Beat Ahead

TV Print
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In 2022 laya healthcare approached TBWA\Dublin to revitalise their brand positioning, for the first time since launching in Ireland.

‘A Beat Ahead’ serves as a distinctly ownable expression of laya’s mission to empower the wellbeing of its members. One that would help win a new generation of members that want to be empowered, staying one beat ahead when it comes to their health.

 

Inspired by the beats and rhythms of spoken word and percussion artists, we devised a style that is colourfully dynamic, delivering the message with a positive, upbeat tempo. Paired visually with effortlessly connected scenarios and colourful characters, all in a state of forward flow. By honing in on insight-driven, true-to-life experiences, the result was a vivid picture of why always being ‘A Beat Ahead’ matters.
Laya video 1
48 Sheet
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