As the nation’s most trusted bank, Bank of Ireland has had a longstanding role in enabling moments of new beginnings for their customers.
Banking advertisements tend to centre around dreams. Dreaming of a better life, a better home, a better future. In order to signal a true change, we flipped the script, focusing not on dreams, but on action. Based on a new brand purpose of enabling customers, colleagues and communities to thrive, we launched a new campaign and brand positioning; ‘Begin’.
