RTÉ television turned 60 and they marked the occasion by asking us to create a new TV commercial. This commercial is all about storytelling. We are telling the story of Ireland through our audience. It was an opportunity to look at the entire recent history of our nation through the eyes of our audience. Without anyone listening (or watching) a story can’t work. The audience creates the story and in this case they are the story.
The visuals are historical but also contemporary.
We see the many faces and places of Ireland with the audience at the centre of it all.
We see the many faces and places of Ireland with the audience at the centre of it all.
The film has rhythm and flow with all of the emotional arcs. It is an emotive and powerful testament to the unique position RTÉ has had in the story of our young nation.
