2021 was the year of the staycation, and we wanted to encourage people to still enjoy all the little things they would normally do if they were heading on a sun holiday. So we commissioned a suite of postcards for every county, featuring that locality’s best-known landmarks and tourist hotspots.
These were distributed free at every Lidl in Ireland, giving customers a smile, the summertime feeling of being away, and the perfect opportunity to reach out and contact friends and family who had been separated by lockdown.
The charming postcards were a huge hit with customers, as evidenced by the many lovely social media posts that sprung up around the campaign.
