What if a water brand stopped pretending it could change your life?
At a time when drink brands compete to outdo each other with grand promises, we flipped the script for Deep RiverRock.
Our approach was simple yet disruptive: say less, mean more. That’s how “That’s Better” was born. The campaign was built around a single idea: Deep RiverRock doesn’t make you better at bowling, small talk, or writing water-based ad campaigns; it just makes you better at hydrating. And that’s better
From here, we built a multi-channel creative story that leaned into humour, playful honesty, and a clear role for every product in the Deep RiverRock portfolio.
