There are over 2,200 GAA clubs across the island of Ireland. For those involved in each of them, their club is more than a place to play. They represent community, camaraderie, and a whole way of life.
Our task for AIB was to celebrate their sponsorship of Club Competitions in Hurling, Football and Camogie.
AIB believes that support defines us, whether as part of the game, through the many forms of support that sustain every GAA club member; or as part of life, where AIB supports its customers in achieving the life they’re after.
AIB believes that support defines us, whether as part of the game, through the many forms of support that sustain every GAA club member; or as part of life, where AIB supports its customers in achieving the life they’re after.
To do this, we charted the story of one girl as she embraces the support of clubmates, coaches and friends, experiencing the highs and lows of the game she loves throughout her lifetime. A true representation of how sport defines us, For the life you’re after.
The campaign lived across TV, VOD, print, social, out-of-home and digital channels.
The campaign lived across TV, VOD, print, social, out-of-home and digital channels.
The campaign lived across TV, VOD, print, social, out-of-home and digital channels.
