TBWA Ireland‘s Carlsberg Join the Greats promotional campaign helped the ultimate dream come true for a lucky few fans of Liverpool FC: meeting their heroes and playing on the hallowed Anfield turf. We played an expansive game that covered all the angles, from TV and radio to on- and off-trade activation. What’s more, we ran out winners at the 2015 APMC Star Awards with Gold for Best Integrated Promotion and Bronze in Alcoholic Beverages – Beer.
