The Galaxy Style Exchange is a fun and free way for people to swap clothes, shoes and accessories with each other in a relaxed, party format. TBWA Ireland caught our audience’s attention using inventive and tailor-made (see what we did there) executions across all kinds of media, including a responsive website where people could find everything they needed to take part. And the campaign won Best Digital/Online Advertising award in the Checkout FMCG Awards and 3 APMC Awards!
