2017. No FIFA World Cup Finals. No UEFA Euro Finals. Not such a great year for football fans. Wrong! Because right across Europe TBWA Ireland’s SNICKERS promotion is bringing football fans together for something they can really cheer about: the chance to play like and meet the greatest player of them all: Pelé. Every aspect of this activation was created here in Dublin, from concept, to POS, to social assets. #PLAYLIKEPELE
