“Greyhound Dave” was the very first character in TBWA Ireland‘s “Chameleon” campaign for Aviva. Each ad depicts a satisfied Aviva customer – from heavy metallers to gym bunnies to rugger huggers. Dave, for his part, saved a bundle on his car insurance and invested it in some creature comforts for his beloved greyhounds. (“Hucklebuck” courtesy of the legendary Brendan Bowyer, direct from Vegas baby.)
