Newsflash: it rains a lot in Ireland. Which is fine, because just one glass of Avonmore Supermilk hits you up with your daily fix of sunshine vitamin D. TBWA Ireland created a TTL campaign to make that famous; and to activate it in-store we created an on-pack competition in search of Ireland’s next RTÉ weatherstar. Supported by social, school packs, shopper OOH and in-store activity, we drove thousands of entries and contributed to a 7% sales uplift year on year.
