A Total Brand World refresh

Dalata Hotel Group
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A Total Brand World refresh

Social
‹ All Work

Creating three distinctive brand worlds for Dalata Hotel Group including Clayton & Maldron Hotels.

Dalata wanted more than just a brand refresh for Dalata, Clayton and Maldron. They wanted the agency to consider all potential touchpoints. This gave us the opportunity to showcase the breadth of our expertise – all with the goal of creating three distinctive brand worlds.

 

From consumer research to brand strategy & positioning; from branding development, design and asset/content creation to brand building social with performance & community management – this process has allowed us to showcase the power of looking at the Total Brand World.
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Since the rollout of our social & performance strategy by FEED by TBWA in February 2024 – we’re seeing a ROAS of 17, and the new Total Brand World refresh will further increase brand scores and performance – driving more direct revenue onsite.

Clayton video
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‹ All Work