Glenveagh told us that “our main competitors are not other home builders – it’s second-hand homes”.
From this nugget – we created a five-part content series called “New Build versus Doer-Upper”.
Filmed by Bolt by TBWA and hosted by Dermot Bannon, the series follows a first-time buyer family as they navigate the home-buying journey and decide whether a new build home or a second-hand doer-upper is right for them.
