On Monday 7th June 2021, outdoor hospitality for pubs and restaurants across Ireland finally returned after over 5 months of closure. Guinness wanted to celebrate this special moment and tap into the anticipation of people longing to return to the pub for a pint of the black stuff with their mates.
So on Sunday 6th June, we shared this playful social post reminding everyone that the wait for that first pint back was almost over. This simple, classic Guinness visual had the nation licking their lips, with over 11.4k likes on Instagram and over 1.2k likes on Twitter.