Habito is a revolutionary new plasterboard. Asleep yet? TBWA Ireland‘s task was to get people interested enough to watch a demo, and then let the amazing product do the rest. Cue “Habito vs. Hurlers”. Three of the fastest puckers alive, one unfortunate sheet of regular plasterboard, one heroic sheet of Habito. Job done. (This was created, shot and cut entirely by House Party, our in-house content team.)