In our sixth year collaborating with Jameson, our task was to attract candidates for the Jameson International Graduate Program. “Serious characters” from the Gen-Z cohort who reflected Jameson’s values. Creative, innovative, self-starters who are passionate about getting a job done and having fun along the way.
Our challenge was reaching the TikTok audience despite not being allowed to promote on TikTok due to strict anti-alcohol regulations on the platform. As part of our omni-channel, multi format approach, we added new media channels to our standard platform mix in the form of LinkedIn takeovers.
