Since 1780, Jameson has been a brand that brings everyone to the table. A serious whiskey that doesn’t take itself too seriously.
In 2022 we launched Jameson’s new Global Platform ‘Widen The Circle’, spearheaded by our first piece of creative ‘The Spark’. The idea was to hone in those moments where you feel like you’re surrounded by the people that “just get you”, that instant Spark of knowing you’ve found your tribe.
This campaign speaks to those feelings of kinship and real, easy connection, and in a post covid era, we successfully launched our global platform in multiple markets globally, making the world a smaller place, one Jameson, one moment and one person at a time.
