Back in 2013 (was Patrick even born then?) TBWA Ireland were tasked with growing M&M’S penetration in Ireland – so we created an original, scalable and repeatable campaign that introduced Ms. Green as the perfect spokescandy for M&M’S March 17th celebrations. Each year we evolve the campaign a little, while always keeping it easy and fun for consumers to get and to share. 2017 was Year 5, and bigger than ever.
