Hot on the heels of a hugely successful launch, we’ve been keeping the Rockshore bonfire burning with lots of great social – from competitions to grow and reward our community, to a steady stream of content helping our new brand’s personality shine. At Christmas we stepped things up, with Ireland’s first big Giphy activation. Cleverly tagged, genuinely useful gifs and stickers got us where every brand dreams of being – right into our audience’s chats. Five million times. Loop that!