Don’t Look Back

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Don’t Look Back

TV Digital
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How to capture the pain of a lifetime spent looking back? TBWA Ireland‘s ad for the Road Safety Authority explores how a single moment turning to look at a child in the back seat can lead to a lifetime of looking back in regret. Awarded AdWeek’s Ad of the Day it’s a poignant reminder that one of the most dangerous and distracting things in your car is also the most vulnerable – your child.

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