The Strategic Banking Corporation of Ireland was created by the government in 2014, to help provide flexible funding to the SMEs that need it most. To promote it in 2015 and 2016, TBWA Ireland created a bold and surprising radio, online and print campaign that cut through the clutter and scepticism of the small business market. Our thought was simple: SMEs just want an approach to lending that’s as straight up and sensible as they are.
