Meet what happens when you allow hunger to get the better of you. TBWA Ireland‘s Snickers Gremlin campaign, based on the global ‘You’re not you when you’re hungry’ idea, sees our latest victim of hunger turn into a house wrecking Gremlin based on the classic 1980’s movie. Solution = Have a Snickers. The campaign spawned across instore, press, and special limited Snicker’s bars!
