Driving mass conversation and engagement at the most magical time of the year, we adopted a highly innovative approach to digital and content planning, from the outset via a very special Christmas campaign.
We started with the question – how will an injured reindeer find his way back to Santa?
From here we built a multi-media content story that told and revealed various parts of 'Deermuid's' story including a 'name-reveal', a phoneline in Lapland for people to call 'Santa' with sightings of poor 'Deermuid', deer-related GIFs and puns for our community managers to use when responding to and interacting with people who engaged with the content.
Driving mass conversation and engagement at the most magical time of the year.
Driving mass conversation and engagement at the most magical time of the year.
We also received over 2.4million video views on TikTok of which received 90%+ positive commentary.
+ we adopted a paid social strategy that would drive conversation around 'Deermuid' and his story. For example – on Twitter we utilised multiple ad formats and tested various creative across Trend Takeovers, Timeline Takeovers, Keyword Targeting (all around Christmas), Conversion Targeting, Follower Look-a-like Targeting and Tweet Engager Targeting.
