Where You’re From is Everything

SuperValu
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Where You’re From is Everything

TV Social
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SuperValu has proudly sponsored the GAA Football Championships for over 10 years. Longer than any other official partner.

Why? What keeps them coming back? The answer was key to informing our approach. It’s the pride and motivation that comes with representing your county.

 

 

The unwavering support of your local community. For SuperValu: “Where You’re From” is everything.

To strike an authentic and emotive chord we researched real setbacks faced by real players, and how their community helped them push through.

Covering the length and breadth of the country, we were able to beautifully capture each location while dynamic projection mapping allowed us to heighten each story.
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Showing “Where You’re From” as the most powerful motivator of all.

Super valu Where you’re from is everything video 1
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