A Small Step to a Giant Adventure

Tourism NI
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A Small Step to a Giant Adventure

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For too many people in the Republic of Ireland Northern Ireland just wasn’t ‘on the map’ when it came to choosing somewhere to take a fun or relaxing short-break.

A combination of legacy issues and a lack of knowledge meant it was seen as ‘unknown’ and ‘not worth getting to know.’

 

A Small Step to a Giant Adventure video 1
We set out to change all this by making Northern Ireland look and feel like epic fun and irresistibly close – just A Small Step to a Giant Adventure. By speaking the ‘language of holidays’ not the language of tourism marketing we broke down the mental barrier that was keeping people away and showcased all of the epic adventures that can be found there.
TNI OOH
TNI OOH

In just 4 years Northern Ireland has seen a 71% increase in visitors from the RoI market and a 90% increase in visitor spend, with 1 in 2 visitors from the Republic of Ireland holidaying there for the very first time.

A Small Step to a Giant Adventure image
A Small Step to a Giant Adventure image
A Small Step to a Giant Adventure image
A Small Step to a Giant Adventure image
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