In October 2015, UPC became Virgin Media. And from mass media to customer comms, social to retail, office makeovers to homepage takeovers – you name it, TBWA Ireland Virginized it. The pressure was mighty and the timings were tighty, but the joys of launching such a gorgeous and valuable brand were mighty too. Many hundreds of pieces of work were created in a trucking busy two months… we’ll keep adding them here as they go live through October.